2011 Peugeot 308 Dynamic Excellence Concept

The Peugeot 308 is available as a 5-door hatchback, with a 3-door limited to a few markets. In 2010, Peugeot announced the return of a GTI model (known as the GT in the UK), featuring a turbocharged 1.6 L engine with 200bhp. Launched as the replacement for the Peugeot 307 in most international markets, the new vehicle was based upon the old 307’s chassis, but has new bodywork and is slightly longer and wider. Its coefficient of drag is 0.29, and it has a five-star Euro NCAP rating. Following the 2011 facelift, the drag-factor was reduced to 0.28. The 308 HDi holds the Guinness world record of the most fuel-efficient mainstream car currently in production, having averaged 3.13 litres per 100 kilometres (90.2 mpg-imp; 75.1 mpg-US) over a distance of 14,580 km (9,060 mi), but Peugeot ran foul of British advertising rules by claiming 126mpg in an advert for the car.

2011 Peugeot 308

The Peugeot offensive launched in 2010 A year when many records were broken continues in 2011.
The Marque presents a “World Premiere“ for the new 2011 Peugeot 308, launches the 2011 Peugeot 508 and introduces new environmental technologies: e-HDi micro-hybridisation on the 508 and the new 308 The first diesel hybrid in the world with the 3008 HYbrid- 100% electric with the iOn.

2011 Peugeot 308

To develop this momentum in 2011, Peugeot is unveiling more new products in Geneva, reaffirming its environmental leadership and offering its vision of the mobility of tomorrow. After three-and-a-half years on the market, with 900,000 models sold in more than 100 countries, the 2011 Peugeot 308 gets a new look and receives its world premiere at the Geneva Motor Show. The new  2011 Peugeot subtly incorporates the Marque’s new stylistic codes: all three body shapes, 2011 Peugeot GTI Hatchback, 2011 Peugeot SW and SW, adopt a more sophisticated elegance, assertive and dynamic as ever due to new Xenon headlamps with a titanium black tint on the exclusive top-of-the-range model.

2011 Peugeot 308

2011 Peugeot 308 Interior

While the new 2011 Peugeot 308 confirms the dynamic excellence for which the car has been renowned since its launch, it now sets the bar in terms of environmental efficiency: contributing factors include its weight, reduced by 25 kg, tyres with ultra-low rolling resistance, redesigned aerodynamics (Cx from 0.28: a record in the segment), and optimised engines (four petrol models from 98 to 200 bhp, four HDi engines from 92 to 163 bhp). Its 1.6 litre HDi FAP 112 bhp Euro 5 engine, equipped with innovative e-HDi STOP & START technology, paves the way for CO2 emissions of 98 g/km another new record in the segment.

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