2013 KIA Optima Muscular Athleticism

Innovation, a sporty stance, and style that conveys confident individuality. These are the characteristics you expect from progressive, modern car design. One glance at the bold new shape of the 2013 Kia Optima will convince you that these qualities are effortlessly delivered. With a bodyshell conceived as a single futuristic unit, the high-tech silhouette conveys all the clean, streamlined references its designers could muster. The striking, sharply styled front end is further refined by the contrasting black of the signature Kia radiator grille, bezel frame headlights and lower air dam. The KIA Optima is dynamism personified.

Turning heads thanks to its strong exterior styling, the 2013 KIA Optima is the ideal accompaniment to urban living. High-tech rear lamps and reflectors emphasise the elegant visual flow, while oval, chrome-tipped exhaust pipes put the accent on power. There are some things that all sporty cars have in common: a long athletic bonnet, a lowered profile, and chrome detailing. One dynamic styling attribute after another all come together in perfect harmony to create the Kia Optima. A vehicle’s outline is what defines its character. The KIA Optima’s coupe like roofline, flowing smoothly into the high rear deck, merges uninterrupted with the strong C pillar.

Projection headlamps and a high-mounted LED stop lamp are just some the defining features of the Optima. LED daytime running lights heighten the specification even more, while the optional sport package offers unique 18-inch alloy wheels and LED rear combination lamps, adding to the dynamic appeal. Available as an option, HID headlamps with static bending lights increase your visibility when cornering, synchronising with the turns of the steering wheel to light up more of the road.

The Optima’s muscular athleticism is carried through to the cabin. A cockpit area shaped
around the driver combines with a sturdy 4-spoke steering wheel for complete control. Take your seat in the Optima and what registers first is the array of technologically advanced features at your disposal. From paddle shifters to auto cruise control, and from a bright, easily-readable supervision cluster to the wraparound, driver-oriented centre fascia, this is a car designed for the here and now, with one eye on the future. A high-tech, visually striking supervision cluster emulates classic sports car instrumentation with its dual cylinder design. Featuring a 3.5” colour TFT LCD, it gives you essential information such as average fuel economy, trip distance, distance to empty, open door warning and outside temperature. At the same time it allows you to fully customise the menu to your own desired settings.

The spaciousness of the Optima allows your friends and family to experience all the reassuring comfort and elegance that are built into this highly refined vehicle. At the same time, they’ll
appreciate the use of luxury materials and the emphasis on texture the finishing of the seats blending seamlessly with the trim detailing. Storage is generous too, with door pockets, cup and bottle holders, and seat back pockets. All of it perfectly complemented by cool mood lamps and interior lighting. Despite a lowered exterior height and an elevated beltline, interior dimensions
on the Optima have actually been increased. How? Through the innovative use of space and the judicious layout of elements. Headroom and legroom are generous for both front and rear passengers. Driver comfort has received particular attention, with the driver seat incorporating an advanced memory system that remembers the settings for two different drivers. And so that the front passengers aren't left out, their seat gets the same treatment.

As you would expect with a car of this calibre, the Optima positively bristles with the latest technology. The 530-watt premium Infinity sound system features 8-speakers in addition to
the standard AUX-USB and iPod connectivity, ensuring an unsurpassed listening experience on the move. All of it operated via intuitive, fingertip-sensitive controls. Offering enhanced convenience and sound quality, you can load the top class Infinity sound system with up to 6 CDs for truly customised listening. Skip between CDs and find the music that suits your taste and style! The Optima delivers a dynamic individualized listening experience. The completely integrated sound system means you can play not just CDs, but MP3 files too. USB connectivity lets you plug in an Aux or iPod mobile storage device and play tunes you’ve already downloaded.

Before a car performs on the road, it has to turn in a winning performance on your heart. Exuding chic good looks and sporty style, it doesn’t take long for the Optima to convince you that it shares your desires. An exterior that’s dynamic and elegant, an interior that functions like an extension of your plugged-in, high-tech world. Welcome to the new Optima. The Optima packs power and performance into a class-leading, environmentally-friendly powertrains. With the lightweight Theta II 2.0 or 2.4 MPI petrol engines, extra torque is delivered thanks to a straightened air intake system that allows the inhalation of a greater volume of air. Reverse gear is positioned close to the driver’s seat, making light work of manoeuvres where several forward and reverse shifts are required. Safety is up there with style, dynamics and performance when it comes to car design. The Optima incorporates a whole range of state-of-the-art features to provide you and your passengers with safety of the highest order. These include electronic stability control for when you have to brake suddenly, oversize disc brakes for smooth, controlled and powerful braking, and details such as a rear view camera and active headrests in the front seats.

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